Each year children are exposed to more than 40,000 marketing instances.[1]
We are on a mission to track how many of those are related to unhealthy food.
A real-time search engine, built for today's decision makers.
Empowering you to view all captured marketing instances at the tip of your fingers.
Marketing instances Collected
From to
Aggregate Data on Marketing Instances
Data included in the interactive dashboards are streamed in real-time.
Food Related Marketing Instances
Percentage of marketing instances related to food
Food
Non-Food
Platform Frequency
Food related marketing instances based on the platform
Websites
NaN%
(0)
Mobile Apps
NaN%
(0)
Videos
NaN%
(0)
Healthy
0 of 0
Healthy and Unhealthy Marketing Instances
Unhealthy
0 of 0
Percentage of food related marketing instances that are labled as healthy or unhealthy.
Frequency of marketing instances based on Health Canada’s marketing indicators
The indicators relate specifically to the messaging and techniques used in food and beverage advertising.
Use of child language
Child themes visual design
Appeals to fun cool
Cross promotions
Price promotions incentives or giveaways
Calls to action
Appeals to health or nutrition
Promotion of product convenience
Displays of corporate social responsibility
Geo-spatial distribution of child-appealing food related marketing instances across Canada
About Us
We are a group of health data science researchers in the Cumming School of Medicine, University of Calgary. Our overarching interest is to apply data science, machine learning, artificial intelligence, natural language processing, software engineering, visualization, and mobile technology to challenging health problems, with a particular focus on unconventional digital health data sources. We strive to bridge the gap between data science and health research.
